The search engine assigns certain values to specific properties of the Web page - the resulting score or algorithm determines the sites ranking for that topic and displays the link in the organic listings.įortunately for Web site owners and those who practice the art of search engine optimzation, these rankings can be manipulated by applying some search engine optimization techniques. When a search engine "spider" or "crawler" visits a Web site, it gathers information about that site and ranks it against all other sites for that particular topic.
Usually, and in the case of, there are 10 results listed per page, and they are lined up on the left side of the results page. Organic search refers to the main body of search results that a search engine will display when queried. And the two methods of search engine marketing are organic search, or search engine optimization, and sponsored links, or pay per click. Search engine marketing is a form of Internet marketing that seeks to promote Web sites by increasing their visibility in search engine result pages.
So, the big question is: With all these Web sites, how are you to be found? This is why search engines have become so ubiquitous, and now are synonymous with Web surfing, so much so that over 80 percent of all customers use search engines to find new Web sites. Today, there are over 178 million Web sites and 48.7 billion individual Web pages, that number having increased by 50 percent in the past 12 months.
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Nearly 10 years later, we still can't truly grasp the full potential of the Internet on business today, but we do know that the trend of online advertising has changed forever the way businesses and consumers interact - we also know that the Web is here to stay.Ĭlutter on the Internet is growing at a phenomenal rate, with 3.9 million more Web sites appearing in the month of June alone. 15 July 2008 By Les Romhanyi and Greg Taylorįive years ago, we thought of the Web as a new medium, not a new economy.
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